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The company was founded by Forest City, Iowa businessman John K. Hanson in February 1958. At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy.
While Winnebago was the market leader, other companies were also growing. In 1969 a total of 23,100 motorhomes were sold. [ 12 ] While the gas crunch of the 1970s drove many manufacturers out of business—including Frank Motorhomes (then known as Travco) [ 13 ] —today, the motorhome market continues to be strong.
In addition to the Jayco brand, Jayco acquired Starcraft RV in 1991, Entegra Coach in 2008 and Highland Ridge RV in 2014. In 2016, Jayco reached their 1 millionth manufactured RV milestone and the Eagle line celebrated 25 years, becoming the industry's longest-running trailer brand. Jayco was acquired by Thor Industries in July 2016 for $576 ...
Thor also continued acquiring RV and travel trailer makers, including Indiana-based Dutchmen in 1991 [12] and Four Winds International (also based in Indiana) in 1992. [13] By 1994, Thor Industries was the second-largest manufacturer of RVs in North America. [ 14 ]
Winnebago Man is a 2009 American documentary film directed by Ben Steinbauer.The film follows the Internet phenomenon created by a series of twenty-year-old outtakes from a Winnebago sales video featuring profane outbursts from a salesperson named Jack Rebney.
Heartland RV was founded in December 2003 by a group of RV industry veterans led by Brian Brady, formerly President and CEO of Damon Corp. [1] The company started production in March 2004 with a 5th wheel under the Landmark brand name which was introduced in December 2004 at the Louisville Show. [2]
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