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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]
The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...
A later piece of market share analysis claimed that Google Analytics was used by around 49.95% of the top 1,000,000 websites (as ranked in 2010 by Alexa Internet). [ 82 ] In 2012, its use was around 55% of the 10,000 most popular websites. [ 83 ]
SEO work is a full-time job that requires a substantial amount of skill, but when done right, it can more than pay for itself by targeting and bringing in your best-fit clients. 6. Connect with ...
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