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  2. Marginalism - Wikipedia

    en.wikipedia.org/wiki/Marginalism

    Marginalism is a theory of economics that attempts to explain the discrepancy in the value of goods and services by reference to their secondary, or marginal, utility. It states that the reason why the price of diamonds is higher than that of water, for example, owes to the greater additional satisfaction of the diamonds over the water.

  3. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  4. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce ...

  5. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    Microeconomics is closely related to Managerial economics through areas such as; consumer demand and supply, opportunity cost, revenue creation and cost minimization. [5] Managerial economics inculcates the application of microeconomics application and makes use of economic theories and methods in analyzing a business and its management.

  6. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...

  7. Convex preferences - Wikipedia

    en.wikipedia.org/wiki/Convex_preferences

    In economics, convex preferences are an individual's ordering of various outcomes, typically with regard to the amounts of various goods consumed, with the property that, roughly speaking, "averages are better than the extremes".

  8. Freakonomics - Wikipedia

    en.wikipedia.org/wiki/Freakonomics

    Chapter 3: The economics of drug dealing, including the surprisingly low earnings and abject working conditions of crack cocaine dealers Chapter 4: The role legalized abortion has played in reducing crime , contrasted with the policies and downfall of Romanian dictator Nicolae Ceauşescu (Levitt explored this topic in an earlier paper entitled ...

  9. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In neoclassical economics, which is currently the mainstream approach to microeconomics, the firm is assumed to be a "rational agent" (whether operating in a perfectly competitive market or otherwise) which wants to maximize its total profit, which is the difference between its total revenue and its total cost.