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  2. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...

  3. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Reach - expressed as a percentage, reach is the number of individuals (or homes) to expose the product to through media scheduled over a period of time. Frequency - using specific media, how many times, on average, should the individuals in the target audience be exposed to the advertising message? It takes an average of three or more exposures ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

  6. ‘Reacher’ Will Go Undercover as Season 3’s Source Material ...

    www.aol.com/entertainment/reacher-undercover...

    Amazon has confirmed which Lee Child book will serve as the basis for “Reacher” Season 3. The third season of the Prime Video series, which was announced in December, will be based on the book ...

  7. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.