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Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.
During World War II, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g. fuses) used in munitions. [1] [4] In the 1940s and 1950s, Benrus released the Sky Chief (a chronograph), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable. [1]
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes ...
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Timex Group B.V., or Timex Group, is an American - Dutch holding company headquartered in Hoofddorp, the Netherlands and Middlebury, Connecticut. [ citation needed ] It is the corporate parent of several global watchmaking companies including Timex Group USA, Inc. , [ 1 ] TMX Philippines, Inc., and Timex Group India Ltd.
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.