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LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC).
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin.Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. [3]
It was founded in 1983 by ex-Harley-Davidson engineer Erik Buell. [1] Harley-Davidson acquired 49 percent of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003. [2] On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle. [3]
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
James L. Ziemer (born 1951) is the retired chief executive officer and President of Harley-Davidson Motor Company.Ziemer became the company's CEO on April 30, 2005. Before assuming his position, he had previously served as vice president and Chief Financial Officer of the company from December 1990 to April 2005 and President of The Harley-Davidson Foundation, Inc. from 1993 to March 6, 2006. [1]
Jeffrey L. Bleustein is an American business executive, and the former Chief executive officer of Harley-Davidson.He is credited with helping save the company from possible bankruptcy in the 1980s, and leading the company's resurgence as the dominant motorcycle manufacturer in the United States.