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Five Ten is a German manufacturer of mountain biking, climbing, and trail hiking shoes. Originally an American brand founded in California in 1985 by Charles Cole, Five Ten became one of the top-selling climbing shoe manufacturers worldwide by October 2011. [1] In November 2011, Adidas purchased the company for $25 million USD in cash. [2]
Cycling shoes come in numerous variants: road racing, track racing, winter, casual cycling, touring, off-road or mountain biking, and indoor cycling or spinning. Though many cycling shoe suppliers will have a conversion to American, British, French or even Japanese sizing, most cycling shoes are measured in European sizing.
Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]