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Made by the advertising agency Deutsch Inc. and with Patrick O'Neill as art director, [8] the ad featured two actors (John Sloman—who is also openly gay—and Scott Blakeman) [9] [10] playing respectively Steve and Mitch, a gay couple who had been together for around 3 years, and presented the search in an IKEA store for a new table for the dining room of their house.
The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
In woodworking, a trestle table is a table consisting of two or three trestle supports, often linked by a stretcher (longitudinal cross-member), over which a board or tabletop is placed. [1] In the Middle Ages , the trestle table was often little more than loose boards over trestle legs for ease of assembly and storage. [ 2 ]
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A trundle bed (or truckle bed) is a low, wheeled bed that is stored under a twin/single bed and can be rolled out for use by visitors or as just another bed. [1] A pop-up trundle bed can be raised to meet the height of the normal bed, effectively creating a wider sleeping surface when positioned side-by-side. [2]