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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
Wood stain is a type of paint used to colour wood comprising colourants dissolved and/or suspended in a vehicle or solvent. Pigments and/or dyes are largely used as colourants in most stains. The initial application of any paint or varnish is absorbed into the substrate similarly to stains, but the binder from a stain resides mainly below the ...
The Ronseal advertising campaign has also been shown there, and UK television is widely available in Ireland. In 2004, toothpaste manufacturer Colgate began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". [7] [better source needed]
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