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Learn what marketing management is, how it applies marketing orientation, techniques and methods inside enterprises and organizations, and how it manages marketing resources and activities. Explore the key concepts, tools and methods of marketing management, such as SWOT analysis, brand audit, marketing strategy and positioning.
Managerial economics is a branch of economics involving the application of economic methods in the organizational decision-making process. It uses economic theories and principles to optimize profits, resource allocation and output of the firm, while minimizing risks and uncertainties.
Production is the process of combining inputs to create output that has value and contributes to economic welfare. Learn about the factors, elements and forms of production, and how they relate to consumption, efficiency, pricing and stakeholders.
Learn about the history, role, and tasks of product management, the business process of planning, developing, launching, and managing a product or service. Find out how product managers align across departments, analyze customer and market data, and create product strategies and roadmaps.
Marketing is the activity of satisfying and retaining customers by creating, communicating, and exchanging value. Learn about the marketing concept, the needs and wants of customers, and the differences between B2B and B2C marketing.
Learn about the economic concept of factors of production, which are the resources or inputs used to produce goods and services. Compare different schools of economics and their views on land, labour, capital, entrepreneurship, and other factors.
BPM is a discipline of managing business activities to achieve goals, spanning systems, employees, customers and partners. It involves modeling, automation, execution, measurement, optimization and improvement of processes.
PIM is the process of managing all the information required to market and sell products through distribution channels. It involves creating, storing, and distributing product data to various sales channels such as e-commerce, print catalogues, marketplaces, and social media platforms.