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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Toothpaste is part of most everyone’s daily routine and the right kind is important for healthy teeth. For a product you spit out, there’s a lot to consider.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Gleem toothpaste (still being made by P&G, merged into the Crest brand as Crest Fresh and White) [16] Hawaiian Punch is owned by Keurig Dr Pepper; Iams cat and dog foods, sold to Mars Incorporated in 2014. [17] Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
Once upon a time, consumers didn't have too many options for where to buy personal care items like shampoo and toothpaste. Today, there are giant department stores, drugstores, grocery stores and...
The best natural toothpastes feature a variety of ingredients to clean teeth and freshen breath. Dentists recommend the best ones with and without fluoride.
Formula: an oral care brand from Indonesia since 1984, it was owned by PT Ultra Prima Abadi company and marketed through OT consumer goods brand. [22] Gleem: [23] a brand of toothpaste made by the Procter & Gamble company. Grants of Australia is an Australian brand of oral hygiene; GUM, made by Sunstar
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.