Search results
Results From The WOW.Com Content Network
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
He developed the PEST analysis framework, which helps businesses assess external factors that may impact their operations. [ 2 ] His publications include: Scanning the Business Environment (1967), European Problems in General Management (with Edmund P. Learned and Robert C.K. Kaltz, 1963) and General Managers in Action (1988, 1992).
Main page; Contents; Current events; Random article; About Wikipedia; Contact us
Examples of frameworks that address the four elements described above include: External environment: PEST analysis or STEEP analysis is a framework used to examine the remote external environmental factors that can affect the organization, such as political, economic, social/demographic, and technological. Common variations include SLEPT ...
An analysis on the climate is also known as PEST analysis. The types of climate/environment firms have to analyse are: Political and regulatory environment: An analysis of how actively the government regulates the market with their policies and how it would affect the production, distribution and sale of the goods and services.
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...
Pages for logged out editors learn more. Contributions; Talk; PESTLE analysis
For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the ...