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Showbiz Pizza's primary rival, Pizza Time Theatre, filed for Chapter 11 bankruptcy in 1984. [8] Its assets, including the Chuck E. Cheese's restaurant chain, were purchased by Brock Hotel Corporation in May 1985. [9] The two pizza restaurant subsidiaries merged, forming ShowBiz Pizza Time, Inc. – a combination of the two previous company names.
The chain's name is taken from its main character and mascot, Chuck E. Cheese. The first location opened as Chuck E. Cheese's Pizza Time Theatre in San Jose, California. It was the first family restaurant to integrate food with arcade games and animated entertainment, thus being one of the pioneers for the "family entertainment center" concept.
In 1987, Glassman purchased, at auction, a Chuck E. Cheese, a restaurant/video game venue, in the Southland center, near the Marc's store. It was converted into Marc's Funtime Pizza Palace. Like Chuck E. Cheese, it was a popular place for children's birthday parties. About a year later, he purchased a second Chuck E. Cheese in nearby North Olmsted.
Even though Chuck E. Cheese promoted wedding packages as an April Fool's joke, the couple was able to book their wedding as a birthday party. The nuptials took place between 8 a.m. and 10 a.m ...
Getty Images Chuck E. Cheese was originally created by Atari cofounder Nolan Bushnell to serve as the cigar-chewing mascot at Pizza Time Theatre in 1977. Chuck E. Cheese's grew into a beloved ...
From Sept. 5 — 8, Round Table Pizza rewards members can get a $5 personal cheese pizza with any purchase at participating locations. Sbarro A coupon for $5 off a $25 purchase using the online ...