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We're the Superhumans is a television advert which was produced by Channel 4 to promote its broadcast of the 2016 Summer Paralympics in Rio de Janeiro.. Serving as a follow-up to Meet the Superhumans (which was used to promote the 2012 Summer Paralympics in London), the advert featured people of various backgrounds and disabilities (including several British Paralympic athletes) performing ...
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A fact from We're the Superhumans appeared on Wikipedia's Main Page in the Did you know column on 1 October 2016 (check views).The text of the entry was as follows: Did you know... that Channel 4's 2016 Paralympics trailer "We're the Superhumans" featured a big band comprised of musicians with disabilities?
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Dougal Stewart Wilson (born August 1971) is an English director of commercials, music videos and films. His work includes directing several John Lewis Christmas adverts and the Grammy-nominated music video for "Life in Technicolor II" (2009) by Coldplay.
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On June 18, 2019, Anheuser-Busch InBev resurrected a new version of the ad campaign for the social media age called Internet Heroes of Genius, which will run on streaming audio platforms. [ 19 ] [ 20 ] The new series was created by Red Interactive, a division of Endeavor Global Marketing , and the brewer’s in-house agency, Draftline, and ...