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Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
Traditionally gift boxes used for promotional and seasonal gifts are made from sturdy paperboard or corrugated fiberboard. These boxes normally consist of a base and detachable lid and are made by using a die cutting process to cut the board. The box is then covered with decorative paper.
A gift box is a variant on the folding carton, used for birthday or Christmas gifts. Gable boxes are paperboard cartons used for liquids. Setup boxes (also known as rigid paperboard boxes) are made of stiff paperboard and are permanently glued together with paper skins that can be printed or colored.
A yedanbo is a ceremonial gift bojagi used to wrap wedding gifts from the bride's family to the members of the groom's. [6] In Vietnamese culture, gift wrapping is an integral part of the gift-giving tradition. [7] [8] Vietnamese people often use elegant and colorful gift boxes to create visual appeal. The colors red and gold are particularly ...
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The Birkin bag (or simply Birkin) is a tote bag introduced in 1984 by French luxury goods maker Hermès. [2] Birkin bags are handmade from leather and are named after the English-French actress and singer Jane Birkin. [3] The bag quickly became a symbol of wealth and exclusivity due to its high price and assumed long waiting lists. [4]
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