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The new price of an individual YouTube Premium plan is $13.99 per month (up from $11.99 previously) while YouTube Premium Music subscribers will pay $10.99 per month (up from […]
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
[314] [315] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [316] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [317] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [318]
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YouTube launched a trial earlier this month that prevented some non-Premium subscribers from being able to play videos in 4K. It has now "fully turned off" the experiment.
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
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