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[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
The 2010 Gillette Fusion ProGlide 500 Presented by Target was a NASCAR Sprint Cup Series race that was held on June 6, 2010 at Pocono Raceway in Long Pond, Pennsylvania. It was the fourteenth race of the 2010 NASCAR Sprint Cup Series season .
Gillette announced the Mach3 razor on April 14, 1998, [9] following more than $750 million in R&D. [10] Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with
Fast Cars & Superstars: The Gillette Young Guns Celebrity Race was an ABC reality television series featuring twelve celebrities in a stock car auto racing competition. . Directed by Michael John Warren, the branded series was a coproduction between television commercial production company @radical.media, television producer Michael Davies, advertising agency BBDO and G
In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.
For the first half of 2010, the team had floated in and out of the Top 35. At the 2010 Gillette Fusion ProGlide 500, the team had its first DNQ since 2005, with Ted Musgrave driving. A major penalty by another team moved the No. 7 back into the top 35.