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Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products.
ILC Dover initially formed as a branch of the International Latex Corporation, the company founded in 1932 by Abram Spanel and later known as Playtex best known for manufacture of women's undergarments. The International Latex Corporation supported American efforts in World War II with latex products such as attack boats, life rafts, and canteens.
The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999, [3] retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby ...
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He kept Playtex and sold Max Factor to Ron Perelman of Revlon. [3] Smilow led Playtex through four leveraged buyouts between 1985 and 1988. [4] during which he earned $186 million. He spun out Platex's bra business, Playtex Apparel, for Playtex to focus on tampons and baby bottles. [5] He retired in 1992 [6] and stepped down as chairman in 1995 ...