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Building the Brand is a ten-part American documentary television series which aired on the now-defunct 3net channel. Each episode visits a factory of a different brand which manufactures some of the world's most iconic products. The series is produced in 3D. [1]
Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". [57] It is a deliberate approach to working with brands, both internally and externally.
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Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Organizational storytelling (also known as business storytelling) is a concept in management and organization studies.It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [1]"
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