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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
Karmen Pedaru modeling for Michael Kors, Spring/Summer New York Fashion Week, 2013. A fashion week is a week-long fashion industry event where fashion designers, brands, or "houses" display their latest collections in runway fashion shows to buyers and the media which influences upcoming fashion trends for the current and approaching seasons.
This is the list of fashion weeks/events/shows held annually or two times a year all around the world. The "Big Four" events are the Paris Fashion Week , Milan Fashion Week , New York Fashion Week ,and London Fashion Week .
Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. [ 13 ] In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the company's social ...
This allowed consumers to gain a good understanding of the brand and the lifestyle that it could offer. Home furnishing companies use lifestyle merchandising to promote brand extension. Furthermore, the brand is communicated to consumers through using a designer who is associated with also creating fashion-apparel products.
In the 2020s, many companies, including current fast fashion giants such as Shein and Temu, have been using social media platforms such as TikTok and Instagram as a marketing tool. [10] Marketing strategies involving third parties, particularly influencers and celebrities, have become prominent tactics.
Many fashion retailers filed for bankruptcy in the aftermath of the pandemic. [1] [2] Almost overnight, fashion brands became 100% reliant upon digital solutions for sales. Fashion events were cancelled, pushing fashion brands to design novel ways to present their new collections. [1]
Fashion is defined in a number of different ways, and its application can be sometimes unclear. Though the term fashion connotes difference, as in "the new fashions of the season", it can also connote sameness, for example in reference to "the fashions of the 1960s", implying a general uniformity. Fashion can signify the latest trends, but may ...