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The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations.At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged.
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
An effective store layout encourages consumers to shop the entire store [17] and view an extensive assortment of merchandise. [18] The most common forms of store layouts include grid layout, racetrack layout and free form layout. [18] Choosing a store layout depends on the type of store and the nature of the product sold. [18]
The store environment consists of many elements such as aromas, the physical environment (furnishings, layout, and functionality), ambient conditions (lighting, air temperature, and music) as well as signs, symbols, and artifacts (e.g. sales promotions, shelf space, sample stations, visual communications).
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With respect to functionality of layout, retail designers consider three key issues; circulation – design for traffic-flow and that encourages customers to traverse the entire store; coordination – design that combines goods and spaces in order to suggest customer needs and convenience – design that arranges items to create a degree of ...