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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Guidelines for measuring relationships in public relations. Gainesville, FL: The Institute for Public Relations. Huang, Y. (1998, August). Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001).
The concept of dialogue has its roots in various disciplines such as philosophy, rhetoric, psychology, and relational communication. [2] Philosophers and rhetoricians have long perceived dialogue as one of the most ethical forms of communication and as one of the central means of separating truth from falsehood.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Opposed to the normative nature of the excellence theory, the contingency approach posits that "true" excellence should instead facilitate public relations to pick the most appropriate strategies which best meet the current need of the organization and its publics at any given point in time, and that antecedent, mediating, and moderating ...
Rosabeth Moss Kanter - business management and change management (1977) Robert S. Kaplan - management accounting and balanced scorecard (1990s) Dexter Keezer; Kevin Lane Keller; Roy B. Kester (1882–1965) - American accountancy scholar; Tarun Khanna; Walter Kickert (born 1950) - Dutch academic and professor of public management; John Warren Kindt
The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations.
The role of the public accountancy profession in working for or against the public interest is a key theme in public interest accounting. Abe Briloff's article, "Accountancy and Society: A Covenant Desecrated," [4] argues that public accounting firms have a social contract granting them monopoly privileges in return for protecting public interest.