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  2. Peter principle - Wikipedia

    en.wikipedia.org/wiki/Peter_principle

    The cover of The Peter Principle (1970 Pan Books edition). The Peter principle is a concept in management developed by Laurence J. Peter which observes that people in a hierarchy tend to rise to "a level of respective incompetence": employees are promoted based on their success in previous jobs until they reach a level at which they are no longer competent, as skills in one job do not ...

  3. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The word entered the English language in the 14th century. [3] The use of the term promotion to refer to "advertising or publicity" is very modern and was first recorded in 1925. [4] It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications.

  4. Dilbert principle - Wikipedia

    en.wikipedia.org/wiki/Dilbert_principle

    In the Dilbert comic strip of February 5, 1995, Dogbert says that "leadership is nature's way of removing morons from the productive flow". Adams himself explained, [1] I wrote The Dilbert Principle around the concept that in many cases the least competent, least smart people are promoted, simply because they’re the ones you don't want doing actual work.

  5. Promotion - Wikipedia

    en.wikipedia.org/wiki/Promotion

    Promotion (chess), when a pawn reaches the eighth rank Promotion (Germany), the German term for the doctoral degree Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system

  6. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    Thesaurus Linguae Latinae. A modern english thesaurus. A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms ...

  7. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...

  8. Mortgage and refinance rates for Feb. 11, 2025: Average rates ...

    www.aol.com/finance/mortgage-and-refinance-rates...

    Mortgage rates are holding steady as of Tuesday, February 11, 2025, pushing the 30-year fixed benchmark under 7.00% ahead of fresh consumer and wholesale inflation data this week.

  9. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Online interactive promotion game: Consumers play an interactive game associated with the promoted product. Rebates: Consumers are offered a money-back if the receipt and barcode are mailed to the producer. Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product. Point-of-sale displays: