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The justification for doing so was the introduction of a directory service computer system that gave access to current New Zealand telephone number listings, not just those printed in the telephone book, and the need for a separate user pays revenue stream for Telecom Directory Services, which was separate to the 5 regional (local) telephone ...
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
Country calling code: +64 International call prefix: 00 Trunk prefix: 0. New Zealand's telephone numbering plan divides the country into a large number of local calling areas.
However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
According to several reports, the search term "yellow pages" was among the five highest revenue-generating search terms in Google's AdWords program in 2010. Experian/Hitwise reported in January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and all search terms (millions of search terms).
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