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"Strategic communication(s) refers to (a) the synchronization of words and deeds and how they will be perceived by selected audiences, as well as (b) programs and activities deliberately aimed at communicating and engaging with intended audiences, including those implemented by public affairs, public diplomacy, and information operations ...
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
The White House communications director or White House director of communications, also known officially as Assistant to the President for Communications, is part of the senior staff of the president of the United States. The officeholder is responsible for developing and promoting the agenda of the president and leading its media campaign.
David L. Swanson and Dan Nimmo define political communication in relation to strategic communications as "the strategic use of communication to influence public knowledge, beliefs, and action on political matters." [23] They emphasize this strategic nature of political communication by highlighting the role of persuasion in political discourse ...
Public administration is both an academic discipline and a field of practice; the latter is depicted in this picture of U.S. federal public servants at a meeting.. Public administration, or public policy and administration refers to "the management of public programs", [1] or the "translation of politics into the reality that citizens see every day", [2] and also to the academic discipline ...
An initiative to improve and enhance military Public Affairs and military strategic communications more broadly began in 2015. This effort sought to have public affairs officers become directly involved in information activities including the possibility of deception and psychological operations against Canadians and Allies, with positions created for information operations and psychological ...
Having such a broad range of coverage regarding its definition, public affairs is, by nature, a hybrid of disciplines that relies heavily on strategic communication. [1] While often equated with lobbying, this is usually only a small part of what a public affairs practitioner might do. Other typical functions include research, strategy planning ...
Bush administration. Wayne A. Downing (2001–2002) for Combatting Terrorism; David McCormick (2006–2007) for International Economic Affairs [5] Michele Davis (2005–2006) for Strategic Communications; Corry Schiermeyer (2006–2007) acting for Strategic Communications; Mark Pfeifle (2007–2009) for Strategic Communications
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