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The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
Turn-of-the-century polls named it the Most Effective Campaign in the History of Advertising and named Moschitta the Most Effective Spokesperson. [citation needed] The 40th-anniversary issue of New York Magazine (October 6, 2008) listed it as number one in "The Most Memorable Advertisements Madison Avenue Ever Sold."
The most famous of the 'Marlboro Men' lived a long life after fading from the public limelight. Darrell Winfield, a resident of Riverton, Wyoming, was the longest living Marlboro Man to appear on billboards and in advertisements. Leo Burnett Ad Agency discovered him in 1968 while he was working on the Quarter Circle 5 Ranch in Wyoming. Winfield ...
Reagan was one of the first candidates to use this strategy; his presidential campaign was built on what many consider one of the most effective political campaign ads ever due to its direct ...
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) [2] was an American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.
The humbled soft drinks giant promptly made a groveling apology. Having birthed what many people are calling the "worst ad ever," Pepsi said it had "[c]learly missed the mark" in its attempt to ...
In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
At the first ever Super Bowl in 1967, a 30-second ad slot cost only $37,500. Adjusted for inflation, that would be $352,195.73 today. Adjusted for inflation, that would be $352,195.73 today ...