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Customers who purchased Clif Bars or Clif Kid ZBars might be eligible to receive a cash payment following the protein bar company’s recent class-action lawsuit.
Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.
Clif Bar, the nutrition bar company with long ties to climbing, dropped the sponsorship of five climbers in 2014, citing the risks they take and stirring a debate about how much risk should be rewarded. [12] However, The North Face and Red Bull have promoted free soloists and helped the free soloing community grow.
On June 19, 2019, Mondelez agreed to acquire a majority interest in Perfect Snacks, owner of refrigerated protein bar Perfect Bar. [36] The acquisition was completed on July 16. [37] On February 25, 2020, Mondelez announced that it was acquiring a majority stake in Toronto-based Give & Go, a maker of two-bite brownies. [38]
The acquisition of on-trend brands CLIF, LUNA, and CLIF Kid expands MDLZ's global snack bar business to more than $1 billion. Mondelez expects the transaction to be top-line accretive in year two ...
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival.