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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
1934 – First athlete depicted on a Wheaties box – Baseball player Lou Gehrig [6] 1934 – First woman depicted on a Wheaties box – Aviator Elinor Smith; 1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias; 1936 – First African American athlete on a Wheaties box – Jesse Owens
In 1934, Martin and Osa Johnson became the first married couple, and Osa only the second woman, featured on a box of Wheaties breakfast cereal. Beginning that year Wheaties put pictures of well-known people on cereal boxes to match the slogan ”The Breakfast of Champions.” Martin and Osa are pictured atop their Sikorsky S-39 amphibious plane.
More than 70 Olympians have appeared on the front of Wheaties cereal boxes. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways ...
In 1934, Smith became the third person—and first woman—to be pictured on a Wheaties box. [41] Smith married New York State legislator and attorney Patrick H. Sullivan, [1] [6] nephew of Tammany leader Timothy "Big Tim" Sullivan. [6]
Michael Jordan is back on the Wheaties box. Home & Garden. News
Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
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