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A building properly conceived is several layers of longevity of built components" (quoted in (Brand, 1994)). The work of Duffy and DEGW identified four shearing layers (Duffy, 1992): Shell – the traditional structure of the building that might last for 30–50 years. Services – cabling, plumbing, aircon that needs replacing every 15 years.
One may regard the designing of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. [2] The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as of the competitive ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Gestalt psychology, gestaltism, or configurationism is a school of psychology and a theory of perception that emphasises the processing of entire patterns and configurations, and not merely individual components.
Container City in the London Docklands uses recycled shipping containers for shelter, an idea Brand embraces in How Buildings Learn.. The book inspired a 6-part TV series by the BBC, produced by James Runcie, [2] executive producer Roly Keating, [3] which was screened in July 1997.
As such, a room in a high-tech building could be used as a factory floor, a storage room, or a financial trading center all with minimal re-distribution of structural elements. The external services of a high-tech building, in this understanding of the style, exist solely to make the central space habitable and do not define its function.
Mazur, Elena, "The Zeigarnik Effect and the Concept of Unfinished Business in Gestalt Therapy", British Gestalt Journal, Vol.5, No.1, (1996), pp.18-23. Oyama, Yoshinori, Manalo, Emmanuel & Nakatan, Yoshihide (2018), "The Hemingway effect: How failing to finish a task can have a positive effect on motivation", Thinking Skills and Creativity.
Frank Lloyd Wright's Fallingwater was designed to emulate the site's existing natural features. Contextual architecture, also known as Contextualism is a philosophical approach in architectural theory that refers to the designing of a structure in response to the literal and abstract characteristics of the environment in which it is built.