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South Korean boy band BTS debuted on the music scene in June 2013. They have since released or featured in 72 music videos, and released 49 video albums. Known for their high quality music videos—and accompanying choreography therein—the band have achieved multiple world records with several of these, additionally winning various domestic and international awards for them.
BTS spells out the name of their fandom, "ARMY", while RM (center) raps the line "Got Army right behind us when we say so". Both the lyric and the scene were a special tribute to the band's fans. [50] The music video for "Butter" was preceded by a 23-second long video teaser published to Hybe Labels's official YouTube channel on May 18. [16]
According to Kyung Hyun Kim, BTS's rise was facilitated by a great increase in music video programming and consumption on YouTube and the coming of an idol empire, including merchandising of nonmusical products, games, and fantasy fiction, as well as an expansion of online music fandom. [371]
video surpassed it with 54.39 million likes. It is also the most-liked video uploaded under the YouTube Shorts banner. The most liked non-music and non-short video is also held by MrBeast, with his video called "Make This Video The Most Liked Video On Youtube" which has over 30 million likes as of January 2025.
[70] [71] It was an instant success on YouTube, garnering over 10 million views in 24 hours, becoming the fastest K-pop video to do so at the time. [16] [72] A week later, the music video for BTS' follow up single "Not Today" overtook the record with 10 million views in a shorter period of time. [73]
It contains numerous visual references to past music videos from different eras in BTS' career. An animated music video, featuring avatars of the band from their mobile game BTS Island: In the Seom, followed on June 20. In July, a tribute video featuring submissions from the band's fans was released as part of a promotional YouTube campaign.
"On" (stylized in all caps) is a song recorded by South Korean boy band BTS. It was released on February 21, 2020, as the second single from the band's fourth Korean-language album Map of the Soul: 7.
BTS pays homage to Michael Jackson throughout the music video, which features poses and dance moves reminiscent of the late's singer signature style. [67] On August 20, a live countdown started at 11:30 PM EST on Big Hit's YouTube channel, half an hour before the music video's release. [68]