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  2. Loss leader - Wikipedia

    en.wikipedia.org/wiki/Loss_leader

    A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion / marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers.

  3. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  5. Margaret Hamilton (software engineer) - Wikipedia

    en.wikipedia.org/wiki/Margaret_Hamilton...

    In 2019, to celebrate 50 years after the Apollo landing, Google decided to make a tribute to Hamilton. The mirrors at the Ivanpah Solar Power Facility were configured to create a picture of Hamilton and the Apollo 11 by moonlight. [73] Margo Madison, a fictional NASA engineer in the alternate history series For All Mankind, was inspired by ...

  6. Apollo Global Management - Wikipedia

    en.wikipedia.org/wiki/Apollo_Global_Management

    Apollo Global Management, Inc. is an American asset management firm that primarily invests in alternative assets. [2] [3] [1] As of 2022, the company had $548 billion of assets under management, including $392 billion invested in credit, including mezzanine capital, hedge funds, non-performing loans, and collateralized loan obligations, $99 billion invested in private equity, and $46.2 billion ...

  7. Category:Apollo Global Management companies - Wikipedia

    en.wikipedia.org/wiki/Category:Apollo_Global...

    Category for portfolio companies of the private equity investment firm: Apollo Global Management. [ 1 ] ^ Portfolio companies are those companies that are currently or have been previously owned or controlled by the private equity firm or its affiliate funds.

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