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2. Think Small - Wikipedia

   en.wikipedia.org/wiki/Think_Small

   The copy for Think Small was written by Julian Koenig [1] at the Doyle Dane Bernbach (DDB) agency in 1959. [2] [3] [4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, [3] in a survey of North American advertisements. Koenig was followed by many other writers during ...

3. Volkswagen advertising - Wikipedia

   en.wikipedia.org/wiki/Volkswagen_advertising

   The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [4] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality cars ...

4. Rosser Reeves - Wikipedia

   en.wikipedia.org/wiki/Rosser_Reeves

   Reeves believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value or unique selling proposition, (or USP) of a product, not the cleverness or humor of a copywriter. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered grating and annoying by ...

5. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

6. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   A campaign would be launched, and even if there was a change in revenue, it was often challenging to determine what impact the campaign had on the change. Personalized marketing allows businesses to learn more about customers based on demographic , contextual, and behavioral data.

7. Inside ‘Anora’s’ Oscar Victory: How Scrappy Indie ... - AOL

   www.aol.com/inside-anora-oscar-victory-scrappy...

   In the run-up to the Academy Awards, Neon took a unique approach to scoring the season’s top prize for “Anora.” While other studios spent their money on tried-and-true strategies, from ...