When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ] [ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [20] For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently.

4. Close range marketing - Wikipedia

   en.wikipedia.org/wiki/Close_Range_Marketing

   This type of marketing can only be utilized by businesses that operate in a physical space. [8] [9] For example, stores located in a mall may attract customers with coupons, and other businesses such as travel agencies or airports may offer discounts or loyalty programs. Establishments that can take advantage of this type of marketing include: Bars

5. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   With aspects of relationship marketing and service-dominant perspectives, customer engagement can be loosely defined as "consumers' proactive contributions in co-creating their personalized experiences and perceived value with organizations through active, explicit, and ongoing dialogue and interactions".

6. Customer to customer - Wikipedia

   en.wikipedia.org/wiki/Customer_to_customer

   Since the customer to customer marketing strategy is strongly focused on serving the customer, the business model of Craigslist is simple: serve the customer first. Utilizing this model, Craigslist has developed into a prime example of a customer to customer driven 'machine', which focuses on the customer selling to the customer.

7. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...