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Among its advertising slogans, it has been referred to as "the chewy chocolate biscuit that you really have to get your teeth into." In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar. In October 2018, Drifter, which at the time was being produced at the Nestlé ...
Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell the candy. Leon Weiss, who came up with the slogan, won $10. [9] Peter Paul, Inc. filed a trademark application for the phrase on February 20, 1964, claiming a date of first use on June 15, 1956.
The candy bar used the "Thicker-er" campaign into the 1980s. [ 4 ] Other Chunky advertising slogans included "Chunky, What a Chunk o' Chocolate", intoned by the nasal voice of Arnold Stang , and "Open Wide for Chunky".
slogan was dropped, [6] [10] and standard Yorkie bars became available in three packs. Aside from the original milk chocolate bar, several variants are available, including a "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie ice cream.
A long-running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite". [15] In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the Independent Television Commission that such advertising encouraged children ...
Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ...
In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger. [48] Brazilian versions of the ad featured actresses Betty Faria and Cláudia Raia. In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial.
They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements, [1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s. [2] A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing".