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After complaints that it inappropriately displayed the Mexican flag in ads in Europe for its new Tex-Mex style "Texican Whopper," Burger King apologized and said it would change the campaign.
Following in the footsteps of its innovative Whopper Bar, Burger King (BKC) has announced it's launching an extensive interior renovation of its 12,000 restaurant locations. The new design ...
Burger King Holdings was the parent company of Burger King when it went public in 2002. [68] Burger King derived its income from several sources, including property rental and sales through company owned restaurants; [ 68 ] however, a substantial portion of its revenue was dependent on franchise fees. [ 68 ]
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On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
The BK Whopper Bar is a limited service concept created by fast-food restaurant Burger King in 2009. Format The Whopper Bar is a high end concept designed to compete ...
As Americans downsize their taste buds along with their wallets, the go-small trend is one of the few bright spots in foods. Noticing that Americans are looking toward the lowest rung on the menu ...
Additionally, Burger King announced that it would honor an October 2004 deal in regards to compensation for the operation of the annual Burger King/franchise convention. [ 61 ] A similar issue again arose in 2009 when Burger King diverted several million dollars of advertising rebates paid to its American franchises by Coca-Cola Corporation and ...