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Quality Score is a metric used by Google, [1] Yahoo! [ 2 ] (called Quality Index ), Facebook [ 3 ] (called Ad Quality) and Bing [ 4 ] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.
The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to pay-per-click of the keyword, and the quality score of the ad (based on its relevance and click frequency and ad extensions).
Offline metrics are generally created from relevance judgment sessions where the judges score the quality of the search results. Both binary (relevant/non-relevant) and multi-level (e.g., relevance from 0 to 5) scales can be used to score each document returned in response to a query.
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Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google. It can be run against any web page, public or, requiring authentication. It can be run against any web page, public or, requiring authentication.