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Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce;
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
Rex David Thomas was born July 2, 1932, in Atlantic City, New Jersey. [2] [5] His biological father's name was Sam and his biological mother's name was Molly. [6]Thomas was adopted between six weeks and six months later by Rex and Auleva Thomas, [6] [7] and as an adult became a well-known advocate for adoption, founding the Dave Thomas Foundation for Adoption.
1959: Burger King establishes its franchising system. [4] 1967: Burger King ceases to be an independent entity when the Pillsbury Company purchases it for US$18 million ($128.3 million adjusted for inflation, 2014). [4] [93] 1977: Donald N. Smith is brought in from rival McDonald's to help restructure the company and its franchising system. [1] [4]