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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and ...

  3. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  4. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". [2] Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention.

  5. Delta model - Wikipedia

    en.wikipedia.org/wiki/Delta_model

    The delta model can be illustrated using the strategic triangle (see fig.1). There are three points: system lock-in, best customer solutions and best product. [8] System lock- in enables market dominance and can achieve complementor share, it focuses on the entire system economics and instead of product-centered economics, which makes it very sustainable. [9]

  6. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.

  7. Consumer confidence - Wikipedia

    en.wikipedia.org/wiki/Consumer_confidence

    The Gallup Economic Confidence Index is a broad indicator of Americans’ confidence in national economic conditions, based on the combined responses to two questions. One question asks Americans to evaluate current economic conditions; the other measures their perceptions of whether the economy is getting better or getting worse.

  8. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    The VALS2 program has two dimensions. The first dimension, Self-orientation, determines the type of goals and behaviours that individuals will pursue, and refers to patterns of attitudes and activities which help individuals reinforce, sustain, or modify their social self-image. This is a fundamental human need.

  9. Consumer confidence index - Wikipedia

    en.wikipedia.org/wiki/Consumer_confidence_index

    A consumer confidence index (CCI) is an economic indicator published by various organizations in several countries. In simple terms, increased consumer confidence indicates economic growth in which consumers are spending money, indicating higher consumption. Decreasing consumer confidence implies slowing economic growth, and so consumers are ...