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[1] [2] The slogan was devised to counter this drop in sales. [2] "Drinka pinta milka day" was coined by Bertrand Whitehead in 1958 and adopted by the Milk Marketing Board and Dairy Council. [3] [4] The first posters with the phrase appeared in April 1959. [5] The slogan was used on advertising hoardings, on public transport and in shop windows ...
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the "drinka pinta milka day" slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people.
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