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Here's 8 tried and tested content marketing examples: Blog posts You might have read an article called something like: “Blogging is dead: why your audience hates reading—and why you should too.
Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and distributing valuable, relevant, consistent content to attract and retain a ...
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Alto Clothing Alto Clothing is an online company that sells garments for tall males. In 2005, Alto opened a cross-media marketing effort with the assistance of an agency called Neoco. The clothing company was looking to increase sales and publicity of the line; therefore, they created an ecommerce site.
[15] [16] Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. [15] Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. [17]