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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
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Brands like Ed Hardy, Hot Topic, and Affliction, which were popular in the late 2000s, made a return, integrating past fashion trends with contemporary preferences. These styles were shared on platforms like TikTok and YouTube, where users blended nostalgia with current trends, creating a fashion movement that reflected both historical and ...
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