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Sportsnet, as its parent company Rogers Communications is the owner of its sole Canadian franchise, the Toronto Blue Jays, holds national rights to Major League Baseball in Canada, including assorted games from U.S. regional sports networks, the MLB All-Star Game, and the postseason (although coverage of the latter two are relegated to MLB's U.S. broadcast partners, and MLB International).
This is a list of the largest sports contracts. These figures include signing bonuses but exclude options, buyouts , and the endorsement deals. This list does not reflect the highest annual salaries or career earnings, only the top 100 largest contracts and thus is largely limited to athletes in team sports and auto racing .
Valued at $5.2 billion over the length of the contract, and covering television and digital rights to the league (national French rights were sub-licensed to Quebecor Media for TVA Sports), the value of the contract surpasses the league's most recent U.S. rights deal with NBC by more than double. Under the contract, Rogers paid $150 million ...
A 2018 report from marketing service Sportcal found that there were 281 active sports sponsorship deals with the world’s 30 top alcohol brands, worth an estimated total of $764.5 million. AB ...
Callaway lured Rahm away from rival Taylormade with a multi-year sponsorship contract in 2021. The 28-year old Spaniard won the Masters using Callaway's new Paradym woods, Apex irons, Jaws wedges ...
The deal was completed in summer 2012, following the approval of Canada's Competition Bureau, the Canadian Radio-television and Telecommunications Commission (with regards to MLSE's television channels), as well as the leagues for each of MLSE's main sports franchises. The deal was expected to have a major impact on future broadcast rights for ...
NASCAR Canada is the NASCAR office in Canada. NASCAR opened an office in its second largest market in Canada in 2004. [1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada. [1]
A sponsorship deal with Serbia will also expire in 2024. Puma lost its most prominent soccer sponsorship deal, with Italy, in 2022 to rival sportswear brand Adidas.