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Chiikawa (ちいかわ), also known as Nanka Chiisakute Kawaii Yatsu (なんか小さくてかわいいやつ, "Something Small and Cute"), is a Japanese manga series by Nagano. The main contents of the work are the daily lives and interactions of a series of cute animal or animal-inspired characters.
The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.
The story is about an abandoned kitten called Chibi-neko (drawn as a small girl with cat ears and a tail) who is adopted by a young man named Tokio who grows up believing that she is human. The series was adapted as an anime movie directed by Shinichi Tsuji and produced by Mushi Production , it was released in theaters in February 1984.
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
In 2007, Sanrio created an anime series based on the franchise which aired on TV Tokyo and Kids Station on April 3, 2007, and ended later that year with 27 episodes. After the anime's success, the series gained two sequels in 2008 (Sugarbunnies: Chocolat!) and in 2009 (Sugarbunnies: Fleur), each having 27 episodes.
A modern phenomenon, since the 1970s cuteness or kawaii (可愛い, "cute", "adorable", "loveable") in Japanese has become a prominent aesthetic of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.
Nyan Koi! (にゃんこい！, lit. "Meow Love!") is a Japanese manga series written and illustrated by Sato Fujiwara. It started serialization on Flex Comix's web manga FlexComix Blood on August 10, 2007.
In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. [21] Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. [21] Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters ...