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In 2003, [2] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages. In 2005, [3] following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages. In 2006, following BellSouth's purchase by AT&T, the directory company itself was rebranded as AT&T Advertising ...
In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory. Southwestern Bell Yellow Pages headquarters were ...
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
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The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages, inherited from Pacific Bell Directory ...