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An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...
So, public opinion polling cannot measure the public. An educated individual's participation is more important than that of a drunk. The "mass" in which people independently make decisions about, for example, which brand of toothpaste to buy, is a form of collective behavior different from the public.
Self-selection bias is a major problem in research in sociology, psychology, economics and many other social sciences. [1] In such fields, a poll suffering from such bias is termed a self-selected listener opinion poll or "SLOP". [2]
WHAT DO PUBLIC OPINION POLLS MEASURE? Ipsos uses its proprietary "KnowledgePanel," a representative sample of Americans aged 18 and over. Participants are selected through a postal address-based ...
An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Political psychology – Interdisciplinary study of the relationship between political and psychological processes; Voting behavior – How voters decide how to vote; Public opinion – Aggregate of individual attitudes or beliefs held by the adult population; Attitude (psychology) – Concept in psychology and communication studies
Many interpret the “margin of error,” commonly reported for public opinion polls, as accounting for all potential errors from a survey. It does not. There are many non-sampling errors, common to all surveys, that can include effects due to question wording and misreporting by respondents.
The Huffington Post has partnered with YouGov to conduct daily public opinion polls on the issues of the day, and provide a polling widget allowing readers of the online news site to compare their views to those of the nation as a whole. Show methodology Join YouGov Send feedback