Ad
related to: cultural environment marketing
Search results
Results From The WOW.Com Content Network
To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a ...
It includes concepts such as demography, economy, natural forces, technology, politics, and culture. The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing.
It was said corporate marketing management should manage economic, social, cultural and environmental considerations, however marketing practitioners focused on green marketing and overlooked these broader social and environmental responsibilities required. [2] [13] This is where macromarketing literature distinguishes MO from SMO.
From cultural heritage to cultural and creative industries, culture is both an enabler and a driver of the economic, social, and environmental dimensions of sustainable development. [3] Culture is defined as a set of beliefs, morals, methods, institutions and a collection of human knowledge that is dependent on the transmission of these ...
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
In recent years, the concept of strategic social marketing has emerged, which identifies that social change requires action at the individual, community, socio-cultural, political and environmental level, and that social marketing can and should influence policy, strategy and operational tactics to achieve pro-social outcomes. [4]
Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market.
Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline. Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning. Social marketing is concerned with facilitating social change.