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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
It marks what is believed to be the first time live, linear ad inventory can be bought through programmatic means, in which the purchase of ad time is governed by real-time bidding as well as ...
Programmatic display advertising, or real time bidding (RTB), transformed the way digital display advertising is bought and managed in recent years. Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a ( demand side platform ), and bid to advertise to people in real time, across ...
Header bidding is a programmatic advertising technology [13] that allows publishers to offer their ad inventory to multiple demand partners in real-time. It involves a header bidding wrapper, which is a snippet of JavaScript code that resides in the header of a publisher’s webpage.
The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...
“Just recently we’ve really taken a big step into the programmatic space and really opened up our inventory for the very first time to have real-time bidding across our platform with full ...
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related to: programmatic advertising real time bidding