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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, Sales Enablement, PPC Management and customer support.

  3. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...

  4. Brandwatch - Wikipedia

    en.wikipedia.org/wiki/Brandwatch

    PeerIndex was a London-based company, founded by Azeem Azhar, providing social media analytics based on footprints from use of major social media services. Part of an emerging group of social media analytics providers, [ 15 ] PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they ...

  5. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  6. Hootsuite - Wikipedia

    en.wikipedia.org/wiki/Hootsuite

    In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, Invoke Media. [7] Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and ...

  7. Brian Halligan - Wikipedia

    en.wikipedia.org/wiki/Brian_Halligan

    Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.