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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [1] [2] [3] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [4] Catseye
On May 2, 2017, Microsoft unveiled Windows 10 S (referred to in leaks as Windows 10 Cloud), a feature-limited edition of Windows 10 which was designed primarily for devices in the education market (competing, in particular, with ChromeOS netbooks), such as the Surface Laptop that Microsoft also unveiled at this time. The OS restricts software ...
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Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
[1] [6] Rowe set up the site as a part-time web design business, choosing the domain because of the phonetic pun by adding the word "soft" to the end of his name. [7] [8] Microsoft saw the name as trademark infringement because of its phonetic resemblance to their trademarked corporate name and demanded that he give up the domain.
Microsoft v. Lindows.com, Inc. was a court case brought by Microsoft against Lindows, Inc in December 2001, claiming that the name "Lindows" was a violation of its trademark "Windows." After two and a half years of court battles, Microsoft paid US$20 million for the Lindows trademark, and Lindows Inc. became Linspire Inc.
Using trademarks as ordinary words is acceptable where such use is already widespread in reliable sources and/or in common parlance, but depending on the situation may be poor style, either because the trademark is too informal, or because it is misleading (e.g. "photoshopped" may imply an image was created in Adobe Photoshop, when in fact it ...
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