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1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Reba McEntire used the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a radiant complexion at the Super Bowl. Buy the drugstore concealer here.
Concealer is available in a variety of shades. When picking a concealer, people tend to choose one or two shades lighter than their skin tone to better hide their blemishes and dark circles under the eye; once blended out and then set with a powder, it will be smooth and resemble more youthful skin.
PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc ...
Blushers are typically available in shades of pink and red or warm tan and brown, and may also be used to make the cheekbones appear more defined. [ 5 ] Bronzer is a powder, cream, or liquid product that adds colour to the skin, typically in bronze or tan shades, intended to give the skin a tanned appearance and enhance the colour of the face.
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